How a Website Redesign Might Just Be the Best Lead Generation Tool of All
When it comes to generating leads, your most powerful tool in your arsenal may very well be a website redesign. By undergoing a complete website redesign, your website could start to generate more leads for your business than ever before. Many websites are nothing more than a glorified brochure for a company, but with a little tinkering your site can do so much more. Learn why a makeover in the form of website redesign could be beneficial to your business’s lead generation.
Every Page Counts
Lead generation, which is basically the use of marketing processes to stimulate and capture consumer interest in your product or service for the purpose of building sales, must involve every single page of your website. According to Forbes, rather than simply glossing over the top navigation categories and their associated pages when doing a website redesign, it’s necessary to take a look at every single page and ask: what is the result you’re aiming to achieve with the content and how do you want people to respond? Each page needs to be designed to further a goal, whether it’s encouraging visitors to subscribe to a newsletter or make a purchase.
Don’t Forget Mobile Capabilities
At the heart of website redesign is mobility, efficiency, navigability and ease of use. It’s not enough to have a catchy desktop version of your website these days. In order to capture the most consumers at the most opportune times—such as when they’re out shopping and want to make price comparisons—you have to ensure your design adapts to whatever mobile device they’re using. According to Search Engine Watch, nearly 75 percent of users say they would revisit a website if it was user-friendly and displayed well on a mobile phone. If your website isn’t mobile-friendly, you’re missing out on a huge audience.
Make Your Content Work
The type and tone of your content is a crucial part of your website redesign. Compelling, well-written copy pulls the reader in and encourages her to stay, which may lead to more sales or at least a further action on her part, such as contacting you for more information. As such, you need to make sure your home page communicates exactly what it is that you’re selling and what benefit your company provides for the user. The overall tone should be conversational, the text should be educational in nature but not boring, and the content should be relevant and up-to-date at all times to avoid appearing stagnant. When implementing your website redesign, each page should have a clear call to action for different phases of the buying process. The call to action is where you convert browsers into paying customers, so make it count!
If you’re hoping to step up your lead generation game, a website redesign might be just what the doctor ordered.