Category: E-commerce

Why is Miami Web Design Agency the most recommended Website agency in Miami?

 

At Miami Web Design Agency we are passionate about web design and our clients tell us it shows in the work we do. Unlike other website agencies at Miami Web Design Agency our team members are leaders and organizers of WordCamp Miami events. We are a top leading agency in everything WordPress and we are always one step ahead in staying abreast of new web technologies that become available and quickly incorporate these new advances into the web projects we build.

 At Miami Web Design Agency, build powerful and well crafted SEO engineered websites that grow as your business grows. Once we build you a website  we updates plugins and the WordPress Content management system so that it continues to evolve and stay current with the ever changing internet. We like to say the website we build are perhaps the best ROI a business can invest. You’ll see returns on your investment the moment we launch your website. Miami Web Design agency is a leader in web design not only in Miami but world wide. Some of our clients we never even see we work with them virtually via online meetings, email, skype and share a workflow project management system to always keep our clients front and center of their web design projects. For client that are local we welcome a face-to face consultation at our creative Miami Office.

 We’ve been building websites for years and we understand how search engines think and process data and for SEO thats more than half the battle. All of our website are structured with an SEO framework. We either train our clients how to grow their SEO or we can provide this service for them on a monthly basis. At Miami Web Design agency we understand the impact or a business’s virtual presence is critical in today’s digital landscape and we make sure our website are mobile responsive and built for success.

 Our SEO is solid and we rank high for major competitive keywords but our most valuable leads are from word-of mouth. When our clients are happy we get recommended and this is the number one source of keeping a business successful. But, don’t take our word for it. Check out our reviews our Google +. Bing and Yahoo. Contact Miami web design agency for your free consultation today!

 

Some of our clients include CrewMiami and some of the largest Real-estate websites in Miami.

How a Website Redesign Might Just Be the Best Lead Generation Tool of All

Website Redesign

When it comes to generating leads, your most powerful tool in your arsenal may very well be a website redesign. By undergoing a complete website redesign, your website could start to generate more leads for your business than ever before. Many websites are nothing more than a glorified brochure for a company, but with a little tinkering your site can do so much more. Learn why a makeover in the form of website redesign could be beneficial to your business’s lead generation.

Every Page Counts
Lead generation, which is basically the use of marketing processes to stimulate and capture consumer interest in your product or service for the purpose of building sales, must involve every single page of your website. According to Forbes, rather than simply glossing over the top navigation categories and their associated pages when doing a website redesign, it’s necessary to take a look at every single page and ask: what is the result you’re aiming to achieve with the content and how do you want people to respond? Each page needs to be designed to further a goal, whether it’s encouraging visitors to subscribe to a newsletter or make a purchase.

Don’t Forget Mobile Capabilities
At the heart of website redesign is mobility, efficiency, navigability and ease of use. It’s not enough to have a catchy desktop version of your website these days. In order to capture the most consumers at the most opportune times—such as when they’re out shopping and want to make price comparisons—you have to ensure your design adapts to whatever mobile device they’re using. According to Search Engine Watch, nearly 75 percent of users say they would revisit a website if it was user-friendly and displayed well on a mobile phone. If your website isn’t mobile-friendly, you’re missing out on a huge audience.

Make Your Content Work
The type and tone of your content is a crucial part of your website redesign. Compelling, well-written copy pulls the reader in and encourages her to stay, which may lead to more sales or at least a further action on her part, such as contacting you for more information. As such, you need to make sure your home page communicates exactly what it is that you’re selling and what benefit your company provides for the user. The overall tone should be conversational, the text should be educational in nature but not boring, and the content should be relevant and up-to-date at all times to avoid appearing stagnant. When implementing your website redesign, each page should have a clear call to action for different phases of the buying process. The call to action is where you convert browsers into paying customers, so make it count!

If you’re hoping to step up your lead generation game, a website redesign might be just what the doctor ordered.

In the last decade, most brick-and-mortar retail stores have realized both the security and financial opportunities that come with investing in an e-commerce website. Electronic-commerce, or e-commerce, is a form of shopping where one can buy and sell a good or service over the Internet. In the past, businesses were concerned about the cost of maintaining both a physical storefront and an online one, but creating and maintaining a website have become increasingly affordable, with agencies such as ours working with different budgets that will neither hinder design nor functionality.

website UI/UX design

More importantly, there is a lot of money to be made with e-commerce. According to eMarketer, in 2012, “[business to consumer, or B2C] e-commerce website sales grew 21.1% to top $1 trillion for the first time” in Internet history. As such, I would be surprised to know of any United States-based business that is hesitant to sell online. And those numbers are only expected to grow significantly in the coming years.

So if you have decided to enter into the e-commerce business, then here are a number of things to remember before you build your dream online store:

  • Well-designed and visually pleasing (aka not crowded with a lot of written content or overwhelming use of images). This includes making sure it is retina ready!
  • Easy to use. One example of this is the checkout process. Some websites have decided to make it even easier for customers to purchase items by bypassing the ‘create an account’ feature. All they have to do is provide their email address, billing and mailing addresses, and the purchase is successfully completed.
  • Utilize SEO-friendly URLs
  • Fast Site speed. You don’t want a user spending too much time waiting for your e-commerce website to open and run. This will impact their experience and possibly deter them from coming back.
  • Ability to give you reports and statistics necessary to measure success of your e-commerce website
  • Ability to integrate easily into your physical business operations programs and product catalog
  • Easy to update

Even after you have implemented all of the above, you aren’t done yet.  In addition, it is important that every e-commerce website be mobile-friendly. Mobile devices were believed to be a place where online “window” shopping occurred, but that has clearly changed. Last year alone, consumers spent $25 billion on purchases made from phones and tablets, which was an increase of 81 percent from 2011. A mobile-friendly website still needs to be simple, easy-to-use, and SEO-friendly, but you can also simply create a mobile app version of your website for any phone or tablet. We have been creating mobile apps for years and are able to create either option for our clients. Learn more here.

Lastly, with the advent of e-commerce, social media has become an excellent customer service tool, where customers post and read reviews. While this seems scary at first since it is all out in the open, it is actually a great way to track the success (or failure) of a product and/or service and marketing campaigns. Essentially, it is an opportunity to learn and better your business, both online and offline.

At Miami Web Design, we ensure that all of our clients who come to us to develop a new or revamp an existing website, e-commerce or not, are offered all of the above criteria needed to have a successful online business.  Not only will it make your website look modern and up-to-date, but it will leave an impressionable mark on your customers!

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